Work Experience | Fox corporation, Hedgehog Social

Contributed to the successful launch of Tubi's project 'stubios.'

Blockchain Creative Lab / Tubi

Team.

Duration.

Figma, User Zoom,
Jira, Adobe Creative Suite

6 months

Tool.

In the Spring and Summer of 2024, I worked as a UX Designer at Fox Corporation's Blockchain Creative Lab and Hedgehog Social. When I joined the team, I contributed to the successful launch of tubi's project 'stubios,' where I assisted with the mobile launch.

- User research, User testing, User Experience design, Interface design

Introduction

My role for stubios.

Mobile experience design

01

WK 01 - WK 04

- Understand the overview of project and business goals
- Focused on supporting the mobile platform launch by assisting both the manager and designers.
- Collaborated with engineers through Jira, Figma, Zoom.

Desktop Experience Design

02

WK 04 - WK 09

- Lead desktop experience design
- +10 User Interface design
- User Testing with Community Manager
- Create new function

Design Review

03

WK 08 - WK 10

- Final Design Review with Team
- Hand over to Engineer Team
- Internship Experience Presentation
- Successfully, wrap up the internship (yeah!)

After Internship

04

May

- Opened the stubios application for creators on May 7th.
- Worked as a Designer at Hedgehog Social upon the recommendation of Team manager.

Hedgehog Social

05

- Worked as a solo designer at Hedgehog Social upon the recommendation of Team manager.
- Solely responsible for designing and implementing the leaderboard, chat and comment sections, collaborating closely with engineers to ensure seamless integration of the designs.
- Check what I did with this articles and video on the right!

Jun ~ Aug

  • Tubi is the leading free, premium, on demand video streaming app. 

  • Tubi’s has 74 million monthly active users.

About Tubi.

  • FOX’s technology research and development arm, is working to build
    cutting-edge technologies for the entertainment industry. 

Key Takeaways.

The age range of Tubi users
tends to be higher.

How might we shift Tubi's target audience to Gen Z demographics?

  • stubios is social media platform for creators and their fans.

  • Key points : Fans can engage creator’s short form video contents.

    Creators can get the greenlit and make their own movie with Tubi.

  • Released on May 7th.

Solutions.

  • Balancing Business Goals and Design: Learned how to strike a balance between business objectives and design considerations.

  • Effective Communication with Team Members: Gained insights into communicating effectively with fellow team members (Product Manager, Product designer, Sr. Creative strategist and Engineers)

  • User Testing and Feedback Incorporation: Developed skills in conducting user testing sessions and effectively integrating feedback into design iterations.

  • Creating New Designs within Existing Systems: Learned strategies for creating new designs while adhering to and maintaining the integrity of existing design systems.

What I learned from internship.

End!

“Esoo has driven outsized value to our team in a short period of time. She owned the end-to-end creation of desktop designs for a mobile-first product. She’s highly professional, kind, and I can’t wait to see what she cooks up next.”

- Gia Elliot / Sr. Creative Stategist and Intern Manager

Would you like to see other project?

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